Mission Statement
At Soccer Field Academy, we empower the next generation of elite soccer players by cultivating intelligence, creativity, and technical mastery on and off the field. Our mission is to develop athletes who excel not only through physical skill but through tactical awareness, adaptability, and decision-making precision.
We fuse cutting-edge training methodologies with a deep understanding of the game’s cognitive demands, fostering players who read the field like chess masters and execute like champions. By prioritizing soccer IQ, leadership, and resilience, we prepare our athletes to thrive in high-pressure environments and inspire their teams to victory.
Soccer Field Academy is more than a training program—it’s a mindset. We are committed to shaping disciplined, innovative, and ethically grounded players who redefine the future of soccer, one intelligent play at a time.
Key Pillars:
- Soccer IQ Development (tactics, situational analysis)
- Technical Precision (skills tailored to modern gameplay)
- Character & Leadership (accountability, sportsmanship)
- Innovation (integrating technology like film study and AI-driven simulations).
INSPIRED BY EXCELLENCE. BUILT FOR THE FUTURE.
Our Vision Statement
At Soccer Field Academy, we envision a future where soccer training transcends tradition, propelled by state-of-the-art innovation that redefines player potential. As pioneers in intelligent athlete development, we are committed to leading the evolution of soccer by integrating cutting-edge technology, data-driven insights, and immersive learning experiences into every aspect of training.
Our vision is to create a global standard for soccer excellence, where players master the game not only with their feet but with their minds. By harnessing tools like AI-powered simulations, virtual reality tactical drills, and real-time performance analytics, we equip athletes to anticipate, adapt, and outthink opponents in an ever-evolving sport.
We aim to be the blueprint for the next generation of soccer academies—a place where advanced robotics like SoccerBot360, biomechanical feedback systems, and personalized cognitive training converge to forge players who are as strategically brilliant as they are technically flawless.
Together, we are shaping a world where innovation and intelligence elevate the beautiful game, producing leaders who dominate the field today and inspire its future tomorrow.
Soccer Field Academy is where innovation meets legacy. We strive to set the global standard for elite player development, inspiring clubs, coaches, and competitors worldwide to embrace the transformative power of technology in shaping soccer’s next era.
Innovate. Elevate. Dominate.
Soccer Field Academy: Where Technology Meets Genius.
Our Positioning Statement
For the aspiring soccer player who demands more than physical prowess, Soccer Field Academy is the premier elite training program where intelligence, innovation, and integrity converge. We distinguish ourselves by seamlessly integrating state-of-the-art technology—like AI-driven simulations, VR tactical drills, and biomechanical analytics—with time-tested coaching philosophies to develop athletes who dominate through strategic brilliance and technical precision. Unlike traditional academies, we prioritize cognitive mastery, sustainable athlete development, and global community-building, ensuring players excel not just on the field, but as leaders shaping the future of soccer. At Soccer Field Academy, we don’t just train players; we cultivate visionary athletes who redefine the game.
Why Us?
- Think First: Elevate soccer IQ with tech-powered tactical training.
- Train Smarter: Sustainable programs that prioritize long-term growth over short-term wins.
- Connect Deeper: Join a global network of players and mentors united by innovation and shared values.
"Building Smarter Players for a Smarter Game."
Get in Touch
Phone: (614) 300-0016
Email: [email protected]
Dispatch from Likoni 3: Days 3 & 4
blogThe morning began with me attending the weekly LCFL coaches meeting at 10:00am (although we didn’t start the meeting until 11:00am), (I am beginning to learn that “African Time” is very different to the rest of the world, it’s much more laid back here.) This meeting is also the annual get together of the founder of the non-profit program, Ben Levey and the LCFL management team. We discussed many topics ranging from best practices, to improving the day to day operations of the program, and ways to better serve the kids that participate. One of the main take away’s from the meeting’s was establishing an elite standard for each club to attempt to get too. At the end of the meeting, I was able to distribute many items of coaching apparel that I had accumulated during the past few years that I was an Academy Coach with the Columbus Crew. The coaching staff were very appreciative… and they looked great!
After the meeting, myself and few of the coaches went for lunch together down the street. We ate Ugali (The Kenyan Carb), Mchicha (Spinach) and Nyama (Beef) and water to drink. The coaches love to talk about football, and especially the English premier league and specifically about Arsenal (whom most Kenyan’s support). We had some very interesting conversations!
Following the meeting we attended training at the Likoni secondary school. As we approached the school, what seemed like a couple of hundred school kids were laughing and giggling at the sight of two approaching “Wazungu” (White Men). As we entered the school grounds, the kids surrounded us, and wanted to shake our hands and play with our hair. They followed us, to the area in which we play, laughing, giggling and dancing. We were eventually scolded by the teachers, for disrupting their recess program.
The training session with the kids was amazing! Their work ethic and their desire to learn is enthralling. The players were again anxious at first and as the session progresses they seem to let their guard down and we are having dialogue back and forth. “Should we have a big attacking shape or a small attacking shape?” I would say. Their response is “A big shape coach, a big shape is better for us!” The session began with this over-anxious kids, running 100kph like headless chickens, and the session finished with them playing with more composure and thought in their decisions!
Day 4
Myself & Ben met with Hamisi, whom is one of the local coaches and he agreed to show us around the city of Mombasa. It requires us to cross the channel from Likoni to Mombasa town. Hundreds of thousands of people use this ferry each day to work inside the city of Mombasa. Two to four double-ended ferries alternate across the harbor, carrying both road and foot traffic. We visited the famous Mombasa Ivory Towers, we walked through one of the many gardens (which housed thousands of bats in the trees) and enjoyed an avocado and passion fruit juice drink. Then we made our way to Fort Jesus. Fort Jesus was the only fort maintained by the Portuguese on the Swahili Coast, and is recognized as a testament to the first successful attempt by a Western power to establish influence over the Indian Ocean trade. We walked through the Old town of Mombasa, which was dominated by mosques, as a large percentage of the population is Muslim. The final highlight was the market in Old Town, in which I saw lambs head (still with beady eyes and a fur skin) and Camels meat (with hooves and fur also intact)!
Training was unbelievable! The kids arrived early and wearing their Soccer Field Academy T-shirts (I think some of the player may have slept in them.) Each and every child came up and shook my hand prior to removing their sandals and preparing to play. Word had gotten around that Myself and Ben were in town, as double the number of kids arrived to have an opportunity to participate in the training sessions this evening. We carried on from last night’s sessions and working towards playing with more patience on the ball and playing more side to side, rather than direct with no purpose. At the conclusion of the session, we handed out candy to every player whom was there, 80+ and SFA T-shirts to the players whom stood out from the rest!
It so far has been such a humbling experience, I cant wait for the next interaction with the kids.
Dispatch from Likoni 4
blogWhat is needed most are soccer balls. Without proper equipment we can not ensure a proper training environment. With that said, the kids are so resourceful and as such many of the kids make their own soccer balls, by collecting the many trash bags that litter the streets and are held together by string. The youth clubs are also in need of cleats for the players. Unfortunately, when the best players in Likoni finally have an opportunity to be scouted for the next level, the common occurrence is that they do not progress since they are not comfortable wearing soccer cleats for the first time and it is hard for them to adapt in such a short period, such as a week long youth soccer trial. The coaches also do not have enough cones or pinnies to organize and conduct the most basic of training sessions for the players.
What they are not lacking is eagerness, optimism, a strong work ethic and talent. These young players see their participation in the beautiful game as a something to look forward too each week, and it shows. It has been a joy to watch them play.
If you would like to learn more about ways in which you can support the league, please send me an email at [email protected]
Dispatch from Likoni 5
blogUnfortunately, I had run out of the candy yesterday that I brought from the US, so I found a small shack selling Oreo cookies, so I purchased as many 6-packs of Oreo cookies as I could for the kids at the end of the day, cleaning out the store. Dishearteningly , most kids are only receiving 1-2 meals per day, so an Oreo cookie is quite the treat. I handed out Oreo cookies and wristbands to each participating player in the tournament and captains arms bands and SFA T-shirts to the top 3 teams.
During the past few days, I have become quite attached to some of these kids (Juma, Abbas, Mohamed, Emmanuel, Siadi), it is hard to be leaving on Sunday, but not before watching their regular Sunday league games.
Growing Players – A Long Term Project
blogAt the SFA we believe that when you establish a real connection with a young player it produces a better training environment, better play, and more growth. By beginning this process while young players start building that rapport in vital development years, enabling coaching to set good habits early rather than have to correct poor ones later on. The special bond and trust built over the years of time spent together can lead to players being willing to go out of their comfort zone when pushed, which often leads to more dramatic growth and better on-field performance.
This is not a strictly theoretical belief, rather it is one that has produced proven results over the years. James Field, founder and head trainer of the SFA, has seen it first hand, as three players he has had a long term hand in training recently were a part of the US Youth National Team camp. Anthony Hernandez, Nico Briones, and Elton Chifamba have all trained and played under James in various settings starting from the time they were seven to nine years old up to age thirteen, when they were promoted to the US Development Academy.
This is not the only way to develop players, but at the SFA we believe it is the best way. We are always accepting new enrollments in to the Academy, so your player can start reaping the benefits of long term, player focused training and growth.
NEWS: Three SFA Alumni Head to US Youth International Camp
blogNico began training with James at the u7 level, with Anthony and Elton joining two years later at the u9 level. Working with them day in and day out for years James helped guide their development, taking a “building blocks” approach to expanding their skills and thought processes. Training upwards five times a week, the rapport not only influenced their on the field demeanor, but also their habits and work ethic off the pitch as well.
“James’ fingerprints are all over their development.” Said Jay Briones, Nico’s father. “The focus from a very young age was on developing the mental side of the game as well as physical, working on their soccer IQ. That’s served them so well, even with the Youth National Camp.”
The three spent November 13-20 in Carson, California, as part of the 48 player camp, working under coach Clint Peay. They received training and instruction, and took part in intra-squad scrimmages as well as games against outside opponents.
Briones, Chifamba, and Hernandez are the three latest SFA Alumni to take part in National Team camps, and coach Field was incredibly proud of his students.
“Seeing the hard work they’ve put in, day in and day out, over the years pay off, it just makes me so excited for them. It’s not just their skills, but their work ethic that has taken them this far. I’m very proud of them, and very very excited to see their development continue in the future.”
The years spent training under James have left a long lasting impression with young Nico, according to his father Jay:
“Nico wouldn’t be at the level he is at without James, the attitude and culture he instilled in the boys. It was never all about winning, but about developing the players.” He said. “James will always be Nico’s mentor.”
James, for his part, is honored.to see his tutelage leading to success for his students.
“It’s gratifying to see that all the time I spent with them has helped instill those values that we hold at the SFA. I’m very proud that they’re out there, representing what we do so well.”
For more information on SFA programs, including enrollment questions contact [email protected], and stay tuned to soccerfieldacademy.com for updates.
Enhancing Your Potential
blogOne key focus of this training is it’s “in game” nature. Players enrolled at the SFA are not simply being taught ball skills or doing fitness work, but are instead engaged in game-like scenarios specifically designed to improve performance on the field in real-life situations.
“You can take a player, give them a ball and tell them to kick it against the wall a hundred times.” said James Field, owner and director of the SFA. “But that doesn’t do them any good in a real game. Kids need to train in real game situations, to develop those skills, when to pass, when to move.”
The training is not just physical, but mental as well. Students in the SFA spend as much time working on the mental side of their game, tactics and decision making, as they do on the physical side, the mechanics of proper soccer.
The focus of the training sessions is the same for all students, but within groups there is also student-specific, one on one instruction, focusing on each individual’s strengths and weaknesses.
“We aren’t a club, our mission isn’t to win trophies or tournaments. What we’re about is developing players, helping each student who enrolls reach their goal, whatever that is.” Says Field. “We want to help our kids make the jump to their next level.”
This player-first, developmentally focused philosophy is at the heart of what the Soccer Field Academy is about, and it’s students stand to benefit most.