Dispatch from Likoni 4

Today began with myself and Ben discussing a strategy for implementing a grading scale for each of the local youth clubs here in Likoni, in order to raise the standards. The concept behind the grading scale is to improve the quality of each and every youth club here in Likoni, and in turn the clubs will have an incentive when they raise their scores, such as additional soccer shoes, soccer apparel, balls and coaching resources. Providing such resources for these young players is so critical to the further the child’s enjoyment and development. The game provides hope and enjoyment to kids that otherwise have very little to look forward to each week.

What is needed most are soccer balls. Without proper equipment we can not ensure a proper training environment. With that said, the kids are so resourceful and as such many of the kids make their own soccer balls, by collecting the many trash bags that litter the streets and are held together by string. The youth clubs are also in need of cleats for the players. Unfortunately, when the best players in Likoni finally have an opportunity to be scouted for the next level, the common occurrence is that they do not progress since they are not comfortable wearing soccer cleats for the first time and it is hard for them to adapt in such a short period, such as a week long youth soccer trial. The coaches also do not have enough cones or pinnies to organize and conduct the most basic of training sessions for the players.

What they are not lacking is eagerness, optimism, a strong work ethic and talent. These young players see their participation in the beautiful game as a something to look forward too each week, and it shows. It has been a joy to watch them play.

If you would like to learn more about ways in which you can support the league, please send me an email at [email protected]

One of the home-made “soccer balls” in Likoni.
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Dispatch from Likoni 5

Today’s session was so amazing! I decided to organize a mini tournament for the boys. Each team represented a European team; Real Madrid, FC Barcelona, Arsenal (the most supported team in Kenya!), Man Utd, Man City, Chelsea, Liverpool, and Bayern Munich. The boys were divided into 12 teams of 5 players and we played 4v4 games in which if you won your 6-min game, you would proceed up the ladder to eventually play at the top field. Any draw was settled by a game of rock, paper, scissors, which was new to most of the boys. The talent on display was amazing! The kids are so gifted with the ball! It was amazing, seeing these kids playing on a dirt field, with no grass,  uneven, layered with rocks, plastic bottles, sticks, stones and goat poo. The kids do not care, they are so excited to play! The games were extremely competitive and fun to watch. The eventual winners were Real Madrid and were so happy to receive captain armbands as their prize for winning the tournament!

Unfortunately, I had run out of the candy yesterday that I brought from the US, so I found a small shack selling Oreo cookies, so I purchased as many 6-packs of Oreo cookies as I could for the kids at the end of the day, cleaning out the store. Dishearteningly , most kids are only receiving 1-2 meals per day, so an Oreo cookie is quite the treat. I handed out Oreo cookies and wristbands to each participating player in the tournament and captains arms bands and SFA T-shirts to the top 3 teams.

During the past few days, I have become quite attached to some of these kids (Juma, Abbas, Mohamed, Emmanuel, Siadi), it is hard to be leaving on Sunday, but not before watching their regular Sunday league games.

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Growing Players – A Long Term Project

The main goal of the Soccer Field Academy is to enhance player’s potential, and one of the key aspects of that is building a long term relationship between player and coach. It is a long standing and often proved saying that players play better when they have a positive relationship with their coach, and this is true of all levels, not only the professional game.

At the SFA we believe that when you establish a real connection with a young player it produces a better training environment, better play, and more growth. By beginning this process while young players start building that rapport in vital development years, enabling coaching to set good habits early rather than have to correct poor ones later on. The special bond and trust built over the years of time spent together can lead to players being willing to go out of their comfort zone when pushed, which often leads to more dramatic growth and better on-field performance.

This is not a strictly theoretical belief, rather it is one that has produced proven results over the years. James Field, founder and head trainer of the SFA, has seen it first hand, as three players he has had a long term hand in training recently were a part of the US Youth National Team camp. Anthony Hernandez, Nico Briones, and Elton Chifamba have all trained and played under James in various settings starting from the time they were seven to nine years old up to age thirteen, when they were promoted to the US Development Academy.

​This is not the only way to develop players, but at the SFA we believe it is the best way. We are always accepting new enrollments in to the Academy, so your player can start reaping the benefits of long term, player focused training and growth.
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NEWS: Three SFA Alumni Head to US Youth International Camp

This past November three Soccer Field Academy Alumni, Nico Briones, Anthony Hernandez, and Elton Chifamba were selected to take part in the prestigious U.S. Soccer Federation Academy training camp in Carson, California. All three represented the u14 (born 2003) age group, and had trained with head coach/SFA owner James Field in various roles since an early age.

Nico began training with James at the u7 level, with Anthony and Elton joining two years later at the u9 level. Working with them day in and day out for years James helped guide their development, taking a “building blocks” approach to expanding their skills and thought processes. Training upwards five times a week, the rapport not only influenced their on the field demeanor, but also their habits and work ethic off the pitch as well.

“James’ fingerprints are all over their development.” Said Jay Briones, Nico’s father. “The focus from a very young age was on developing the mental side of the game as well as physical, working on their soccer IQ. That’s served them so well, even with the Youth National Camp.”

The three spent November 13-20 in Carson, California, as part of the 48 player camp, working under coach Clint Peay. They received training and instruction, and took part in intra-squad scrimmages as well as games against outside opponents.

Briones, Chifamba, and Hernandez are the three latest SFA Alumni to take part in National Team camps, and coach Field was incredibly proud of his students.

“Seeing the hard work they’ve put in, day in and day out, over the years pay off, it just makes me so excited for them. It’s not just their skills, but their work ethic that has taken them this far. I’m very proud of them, and very very excited to see their development continue in the future.”

The years spent training under James have left a long lasting impression with young Nico, according to his father Jay:

“Nico wouldn’t be at the level he is at without James, the attitude and culture he instilled in the boys. It was never all about winning, but about developing the players.” He said. “James will always be Nico’s mentor.”

James, for his part, is honored.to see his tutelage leading to success for his students.

“It’s gratifying to see that all the time I spent with them has helped instill those values that we hold at the SFA. I’m very proud that they’re out there, representing what we do so well.”

​For more information on SFA programs, including enrollment questions contact [email protected], and stay tuned to soccerfieldacademy.com for updates.

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Enhancing Your Potential

At the Soccer Field Academy we like to say that we help enhance player’s potential. What does that mean? It means at the SFA players will receive in depth, game focused training designed to improve key aspects of their game, and help them make the jump to their next level.

One key focus of this training is it’s “in game” nature. Players enrolled at the SFA are not simply being taught ball skills or doing fitness work, but are instead engaged in game-like scenarios specifically designed to improve performance on the field in real-life situations.

“You can take a player, give them a ball and tell them to kick it against the wall a hundred times.” said James Field, owner and director of the SFA. “But that doesn’t do them any good in a real game. Kids need to train in real game situations, to develop those skills, when to pass, when to move.”

The training is not just physical, but mental as well. Students in the SFA spend as much time working on the mental side of their game, tactics and decision making, as they do on the physical side, the mechanics of proper soccer.

The focus of the training sessions is the same for all students, but within groups there is also student-specific, one on one instruction, focusing on each individual’s strengths and weaknesses.

“We aren’t a club, our mission isn’t to win trophies or tournaments. What we’re about is developing players, helping each student who enrolls reach their goal, whatever that is.” Says Field. “We want to help our kids make the jump to their next level.”

This player-first, developmentally focused philosophy is at the heart of what the Soccer Field Academy is about, and it’s students stand to benefit most.

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