Mission Statement
At Soccer Field Academy, we empower the next generation of elite soccer players by cultivating intelligence, creativity, and technical mastery on and off the field. Our mission is to develop athletes who excel not only through physical skill but through tactical awareness, adaptability, and decision-making precision.
We fuse cutting-edge training methodologies with a deep understanding of the game’s cognitive demands, fostering players who read the field like chess masters and execute like champions. By prioritizing soccer IQ, leadership, and resilience, we prepare our athletes to thrive in high-pressure environments and inspire their teams to victory.
Soccer Field Academy is more than a training program—it’s a mindset. We are committed to shaping disciplined, innovative, and ethically grounded players who redefine the future of soccer, one intelligent play at a time.
Key Pillars:
- Soccer IQ Development (tactics, situational analysis)
- Technical Precision (skills tailored to modern gameplay)
- Character & Leadership (accountability, sportsmanship)
- Innovation (integrating technology like film study and AI-driven simulations).
INSPIRED BY EXCELLENCE. BUILT FOR THE FUTURE.
Our Vision Statement
At Soccer Field Academy, we envision a future where soccer training transcends tradition, propelled by state-of-the-art innovation that redefines player potential. As pioneers in intelligent athlete development, we are committed to leading the evolution of soccer by integrating cutting-edge technology, data-driven insights, and immersive learning experiences into every aspect of training.
Our vision is to create a global standard for soccer excellence, where players master the game not only with their feet but with their minds. By harnessing tools like AI-powered simulations, virtual reality tactical drills, and real-time performance analytics, we equip athletes to anticipate, adapt, and outthink opponents in an ever-evolving sport.
We aim to be the blueprint for the next generation of soccer academies—a place where advanced robotics like SoccerBot360, biomechanical feedback systems, and personalized cognitive training converge to forge players who are as strategically brilliant as they are technically flawless.
Together, we are shaping a world where innovation and intelligence elevate the beautiful game, producing leaders who dominate the field today and inspire its future tomorrow.
Soccer Field Academy is where innovation meets legacy. We strive to set the global standard for elite player development, inspiring clubs, coaches, and competitors worldwide to embrace the transformative power of technology in shaping soccer’s next era.
Innovate. Elevate. Dominate.
Soccer Field Academy: Where Technology Meets Genius.
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Dispatch from Likoni 4
blogWhat is needed most are soccer balls. Without proper equipment we can not ensure a proper training environment. With that said, the kids are so resourceful and as such many of the kids make their own soccer balls, by collecting the many trash bags that litter the streets and are held together by string. The youth clubs are also in need of cleats for the players. Unfortunately, when the best players in Likoni finally have an opportunity to be scouted for the next level, the common occurrence is that they do not progress since they are not comfortable wearing soccer cleats for the first time and it is hard for them to adapt in such a short period, such as a week long youth soccer trial. The coaches also do not have enough cones or pinnies to organize and conduct the most basic of training sessions for the players.
What they are not lacking is eagerness, optimism, a strong work ethic and talent. These young players see their participation in the beautiful game as a something to look forward too each week, and it shows. It has been a joy to watch them play.
If you would like to learn more about ways in which you can support the league, please send me an email at [email protected]
Dispatch from Likoni 5
blogUnfortunately, I had run out of the candy yesterday that I brought from the US, so I found a small shack selling Oreo cookies, so I purchased as many 6-packs of Oreo cookies as I could for the kids at the end of the day, cleaning out the store. Dishearteningly , most kids are only receiving 1-2 meals per day, so an Oreo cookie is quite the treat. I handed out Oreo cookies and wristbands to each participating player in the tournament and captains arms bands and SFA T-shirts to the top 3 teams.
During the past few days, I have become quite attached to some of these kids (Juma, Abbas, Mohamed, Emmanuel, Siadi), it is hard to be leaving on Sunday, but not before watching their regular Sunday league games.
Growing Players – A Long Term Project
blogAt the SFA we believe that when you establish a real connection with a young player it produces a better training environment, better play, and more growth. By beginning this process while young players start building that rapport in vital development years, enabling coaching to set good habits early rather than have to correct poor ones later on. The special bond and trust built over the years of time spent together can lead to players being willing to go out of their comfort zone when pushed, which often leads to more dramatic growth and better on-field performance.
This is not a strictly theoretical belief, rather it is one that has produced proven results over the years. James Field, founder and head trainer of the SFA, has seen it first hand, as three players he has had a long term hand in training recently were a part of the US Youth National Team camp. Anthony Hernandez, Nico Briones, and Elton Chifamba have all trained and played under James in various settings starting from the time they were seven to nine years old up to age thirteen, when they were promoted to the US Development Academy.
This is not the only way to develop players, but at the SFA we believe it is the best way. We are always accepting new enrollments in to the Academy, so your player can start reaping the benefits of long term, player focused training and growth.
NEWS: Three SFA Alumni Head to US Youth International Camp
blogNico began training with James at the u7 level, with Anthony and Elton joining two years later at the u9 level. Working with them day in and day out for years James helped guide their development, taking a “building blocks” approach to expanding their skills and thought processes. Training upwards five times a week, the rapport not only influenced their on the field demeanor, but also their habits and work ethic off the pitch as well.
“James’ fingerprints are all over their development.” Said Jay Briones, Nico’s father. “The focus from a very young age was on developing the mental side of the game as well as physical, working on their soccer IQ. That’s served them so well, even with the Youth National Camp.”
The three spent November 13-20 in Carson, California, as part of the 48 player camp, working under coach Clint Peay. They received training and instruction, and took part in intra-squad scrimmages as well as games against outside opponents.
Briones, Chifamba, and Hernandez are the three latest SFA Alumni to take part in National Team camps, and coach Field was incredibly proud of his students.
“Seeing the hard work they’ve put in, day in and day out, over the years pay off, it just makes me so excited for them. It’s not just their skills, but their work ethic that has taken them this far. I’m very proud of them, and very very excited to see their development continue in the future.”
The years spent training under James have left a long lasting impression with young Nico, according to his father Jay:
“Nico wouldn’t be at the level he is at without James, the attitude and culture he instilled in the boys. It was never all about winning, but about developing the players.” He said. “James will always be Nico’s mentor.”
James, for his part, is honored.to see his tutelage leading to success for his students.
“It’s gratifying to see that all the time I spent with them has helped instill those values that we hold at the SFA. I’m very proud that they’re out there, representing what we do so well.”
For more information on SFA programs, including enrollment questions contact [email protected], and stay tuned to soccerfieldacademy.com for updates.
Enhancing Your Potential
blogOne key focus of this training is it’s “in game” nature. Players enrolled at the SFA are not simply being taught ball skills or doing fitness work, but are instead engaged in game-like scenarios specifically designed to improve performance on the field in real-life situations.
“You can take a player, give them a ball and tell them to kick it against the wall a hundred times.” said James Field, owner and director of the SFA. “But that doesn’t do them any good in a real game. Kids need to train in real game situations, to develop those skills, when to pass, when to move.”
The training is not just physical, but mental as well. Students in the SFA spend as much time working on the mental side of their game, tactics and decision making, as they do on the physical side, the mechanics of proper soccer.
The focus of the training sessions is the same for all students, but within groups there is also student-specific, one on one instruction, focusing on each individual’s strengths and weaknesses.
“We aren’t a club, our mission isn’t to win trophies or tournaments. What we’re about is developing players, helping each student who enrolls reach their goal, whatever that is.” Says Field. “We want to help our kids make the jump to their next level.”
This player-first, developmentally focused philosophy is at the heart of what the Soccer Field Academy is about, and it’s students stand to benefit most.